Terms & Privacy Policy

Book Direct with The A.G.M. Hotels  and benefit the most from your reservation.

When you book direct on our website, we offer our most competitive rates and other things that we believe will make a difference to your stay.  All we ask is that you arrive, enjoy your stay to the maximum and share your experience with others by reviewing us on any online platform you prefer. 

As a thank-you from us for booking direct you’ll gain the following benefits:

  • Taste our delicious fresh cooked English breakfast complimentary

  • Benefit from our seasonal promotions

  • Create your own profile to manage current and future bookings online

  • Access to special rates not available elsewhere


When you book a non-refundable rate we take complete pre-payment via credit/debit card or bank transfer. For our free cancellation rates we require a pre-payment of the first night which is refundable if you cancel on time; balance will be charged on arrival.  

Credit/debit card used for prepayments must be shown at the time of check-in for verification. In case card is not present we retain the right to refund the initial prepayment and charge full amount from a present, valid card. In case cardholder’s name does not match guest’s name we require an authorisation form completed and signed by the cardholder.

Cancellation Policy

Non-refundable rates are not subject to amendment or refund in case of cancellation or no show.

Free-cancellation rates can be amended or cancelled for free up to 48 hours prior to check-in time (which is at 14.00). Sorry but there are no refunds for bookings cancelled within 48 hours of the arrival date or for no shows.

If payment for your booking is subsequently rejected by you or your credit/debit card company, we reserve the right to cancel your reservation without notice. Should you then need to rebook, you can book again via our website and choose a rate and available room(s) at that time.

Late arrival

In the event you don’t arrive as planned, the prepaid amount will be held as the cancellation fee.  If you’ve booked for two nights or longer, we’ll hold your room until 12 noon the next day. Should we not hear from you by this time we’ll assume you’re not coming and the remaining nights will be released for others guests to book. Your prepaid amount will be held as the cancellation fee.

Groups and Long-Stay Bookings

School groups or groups of students must sign and respect group rules and regulations. Group leaders will be asked to read and sign the regulations upon arrival.

We may contact you if you’ve booked more than 5 rooms or to stay more than 5 nights, just to verify everything with you. We may ask for additional information from you in order to retain your reservation with us.

Check In & Check Out Times

Check In: 14.00

Check Out: 11.00

Pet Policy

Sorry but we do not allow pets at The A.G.M. Hotels.

Child policy

Children under six years old can stay free of charge on the existing bedding of the room type booked; maximum one child per room is allowed to stay for free.

We can provide a cot free of charge –suitable for babies under 2 years.  We don’t provide extra beds for our rooms.

Loss of or Damage to YOUR Property

Under the terms of the Hotel Proprietors Act 1956, the proprietor will not be responsible for goods, money or other valuables on the premises unless deposited at the office for safekeeping.

Safe facilities: You may leave money or valuables at the reception for safekeeping, but the safe will be available between 7.00 and 22.00.

Proprietors: A.G.M. Hotels LTD., Registered office: 32 Norfolk Square, Paddington, London, W2 1RS.

Cookie policy

Collection And Use Of Technical Information

This website does not use cookies, apart from temporary “session” cookies which enable a visitor’s web browser to remember which pages on this website have already been visited. Visitors can use this website with no loss of functionality if cookies are disabled from the web browser.

Technical details in connection with visits to this website are logged by our internet service provider for our statistical purposes. No information is collected that could be used by us to identify website visitors. The technical details logged are confined to the following items:

  • The IP address of the visitor’s web server

  • The top-level domain name used (for example .ie, .com, .org, .net)

  • The previous website address from which the visitor reached us, including any search terms used

  • Click stream data which shows the traffic of visitors around this web site (for example pages accessed and documents downloaded)

  • The type of web browser used by the website visitor.

  • The A.G.M. Hotels will make no attempt to identify individual visitors, or to associate the technical details listed above with any individual. It is the policy of The A.G.M. Hotels never to disclose such technical information in respect of individual website visitors to any third party (apart from our internet service provider, which records such data on our behalf and which is bound by confidentiality provisions in this regard), unless obliged to disclose such information by a rule of law. The technical information will be used only by The A.G.M. Hotels, and only for statistical and other administrative purposes. You should note that technical details, which we cannot associate with any identifiable individual, do not constitute “personal data” for the purposes of the Data Protection Acts, 1988 & 2003.

Where We Store Your Personal Data

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We Use Information Held about You In The Following Ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • To provide you with information, products or services that you request from us.

  • To notify you about changes to our services.

  • To comply with UK legal requirements.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing at any time by contacting us at the under noted postal or email address.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to The General Manager, The A.G.M. Hotels, 32 Norfolk Square, Paddington, London W2 1RS or contact us at info@shakespearehotel.co.uk.

Privacy policy


The statement Terms & Conditions relates to our privacy practices in connection with this website. We are not responsible for the content or privacy practices of other websites. Any external links to other websites are clearly identifiable as such. Some technical terms used in this statement are explained at the end of this page.

The A.G.M. Hotels fully respect your right to privacy, and will not collect any personal information about you on this website without your clear permission. Any personal information, which you volunteer to us will be treated with the highest standards of security and confidentiality, strictly in accordance with the Data Protection Acts, 1988 & 2003.

Collection And Use Of Personal Information

The A.G.M. Hotels do not collect any personal data about you on this website, apart from information which you volunteer. We may collect and process the following data about you:

Any information, which you provide in any of these ways, is not made available to any third parties, and is used by The A.G.M. Hotels only in line with the purpose for which you provided it.